What does pure water mean to us?
We believe that access to clean, fresh water is fundamental to our health and wellbeing – and filtering our water ensures that this is achieved.
Most water filters remove some harmful chemicals and (perhaps) bacteria, which if consumed can cause diseases and general ill-health.
There are many other benefits of filtered water, including better taste, more cost-effective and environmentally-friendly when compared to buying bottled water.
The big reason for us that we see again and again is that unlike tap water, people understand that times have changed and our water isn’t what it was. It’s a direct result of our industrial and pharmaceutical complex creating contaminants our forefathers could never even conceive of. And we DON’T know what these (over 1000) contaminants are doing to us.